A: Hey there! 😊 No worries—I’m here to help clarify what an alphanumeric sender means in SMS marketing!

With an alphanumeric sender ID, you can use your brand name (like “BrandName”) instead of a phone number as the sender for your SMS. This way, your customers see your brand name when they receive the message. In Tier 1, having “5 alphanumeric senders” means you can set up to five different brand names, which is great if you manage multiple brands or campaigns.

Hope that clears things up! 🚀

Best,
Oscar