Intellifluence

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Member since: Sep 2022Deals bought: 23
2 stars
2 stars
Posted: Oct 17, 2022

Zero quality control

I've always been a little biased toward influencer marketing. Still, decided to give Intellifluence a chance.

At first sight, it seems a very nice produce/idea, neatly organized and easy to set up.

The nightmare for me was with the "influencers" themselves after I set up my first, trial campaign.

As it seems, there is ZERO quality control about influencers on Intellifluence. I started to get requests to join my campaign by "self-proclaimed influencers" having 50 social media followers (seriously? Is that an influencer?), others with plain straight blocked accounts, others with a fake following and no engagement at all that seemed as if they built their accounts on purpose to scam people making them think to have high following while in reality, it's almost none.

What shocked me is that intellifluence, probably due to a quite crappy code, actually signaled them as having very good "reach", while in reality, it was almost none.

Almost the same happened while searching for website reviews.

After that? I got people that just straight started to ask for more payment and tips extra from the terms I'd set up in the campaign... even if their work was almost totally useless. Luckily it's just possible to ignore them.

At the moment I would just like to delete my campaign.. but I can't, cause one so-called influencer still did not set his task as "completed" and just disappeared after getting the product to review.

Intellifluence seems like an interesting idea (and it is the only reason why I'm giving this a 2 instead of a 0) that is sinking fast and badly due to zero quality control over the "influencers" that are trying to take advantage of it.

It could actually be valuable with in-depth work on actually REALLY investigating the people signing up for it and how they act, but it is clearly not the case yet.

Founder Team
Joe_Intellifluence

Joe_Intellifluence

May 9, 2024

Can I ask you to reach out to support and reference this Appsumo issue so we can look into your campaign? Something doesn't seem right but we'd need to look into it for you to truly be more helpful.

1. To address the quality control, we take it very seriously. When you setup a campaign you can set filters on a floor for audience reach. Some KPIs are designed to focus on micro influencers, some on macro influencers, some in between, which is why we support influencers from very small reaches to those with tens of millions of followers. Clearly you want larger audiences, so that's a filter you can set. We have a lot of support documentation around the subject you can learn more about here: https://learn.intellifluence.com/hc/en-us/articles/360052281114-How-can-I-optimize-my-campaign-
2. Again, we'll need to see the campaign specifics with regards to what you're looking to do but since payment was brought up, we surveyed the entirety of the industry and our user base to come up with pricing guidance by network type that a lot of brands have found useful: https://intellifluence.com/blog/2021-influencer-compensation-report
3. People were asking for more payments and tips? The agreed upon pitch is the arrangement within the system that governs payment. If an influencer tries to circumvent that by asking for Paypal or other methods it'll show a warning and flag the transaction which alerts admins. Tipping is an automated function that is triggered at the end of a transaction if marked as completed, not coming directly from influencers -- it's a system process. The question I have is if the quality was poor, why was the work accepted? We're here to try and get involved in those sorts of situations so neither party is dissatisfied. When quality is poor you can flag the transaction for admin review.

To address the poor code comment, we've spent millions over the past six years in developing the platform and are used daily by Fortune 500 companies with tens of thousands of Sumolings as well, as the largest of the warm contact influencer networks. I feel there's a disconnect with regards to what makes for an influencer and how to select the right influencers for a campaign, which led to your dissatisfaction. If for whatever reason you don't want to interact with support to look into your situation, I can also offer our healh check process which is geared towards helping struggling campaigns themselves which you might find useful whether you continue with Intellifluence or opt to use a different platform in the future: https://intellifluence.com/campaign-health-check

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