We bought InTouch because we were looking for an email marketing solution for three of our brands. Even though it was a Launchpad deal, we chose tier 3 so we could really try it out.
So far, the experience has been very positive. The interface looks great, everything feels clear, and I especially like the automation journey. It is still in beta, but it already makes building an email flow feel very visual and intuitive.

We chose InTouch for two main reasons:
First, we are planning to move to Italy next year, so it feels good to support an Italian business. It is also a European company, and we are trying to move more of our overseas subscriptions to European alternatives.
Second, I really like that their pricing is based on the number of emails sent rather than the number of subscribers. For us, that feels like a much fairer proposition. I am not an avid newsletter writer, and I have always found it frustrating to pay based on subscriber numbers when actual usage depends on how many emails you send.

Of course, there are still a few things that could be improved; it’s a new product, so that’s to be expected. The onboarding process, for example, currently uses a PDF form, which feels a bit clunky. That said, I could also smile about it, and the support team was quick to help us out.
They addressed all our questions and minor issues promptly. I do hope the template builder gets a makeover at some point. It feels a little outdated, but it does work.

Overall, InTouch feels like a promising platform with a clear interface, a fair pricing model, and a responsive, helpful support team. We feel confident enough to purchase two more Tier 3 licenses for our other businesses.