I'm a single-person marketing firm looking to scale at some point. I picked up 5 keys because I know that 50 clients is a pretty good marker before I would have to make major systemic changes so maybe this might not scale to my liking a year or so from now but we'll see what happens when we get there.

What I like best about Jepto so far is that while I'm pretty regimented with my marketing gameplans and flow, Jepto keeps me from dropping the ball.

I'm using a little bit of everything for each client while adding a little more to some who would benefit.

For KPI's I've got it tracking for 5% growth in traffic and tracking a hard metric for conversions.

Budget Tracking is used for any of my AdWords clients and I can't speak to it as of right now because it's far too small of a margin.

For Anomaly Detection I'm tracking for significant dips in users. Since most of these accounts are at least 3 months old, I'm not worried about the anomalies comparing weekend dropoffs with weekday average users. This way I can see if maybe a post isn't engaging, or maybe an analytics tag got dropped.

For Automation, I'm doing the daily crawls for any broken pages or links and GMB changes but not necessarily reviews or any of the other metrics they offer as of now.

I've set up a slack for all the notifications to go to each of my client channels, then I'm using Integromat to automatically turn these notifications in my Plutio account and so far everything is working pretty seamlessly.

The time of set-up didn't take very long and the tests I've done make it a pretty seamless transition.

Personally, I don't know how I'm going to make this work in the long-run or how much of an impact it's going to have on my future marketing workflow, but for right now it definitely fills a niche that can often be overlooked. It tracks the important information and reports to me weekly and thus gives me the flexibility to pivot without me having to make the distinction myself.