Have only been using Jepto for 2 days so can't speak much about the usefulness of the ML algorithim when it comes to insights on anomalies.

Would be very helpful if Jepto had any case studies up on their website.

However, what I can say is that the platform can potentially be very helpful and the UX is polished and very well thought out.

The features that led me to purchase:

1. Page status checker - I'm assuming that this is only checked once daily but is useful none the less.

2. Google Ads destination URL checking (Stated as coming soon) - Now this is what I'm really looking forward to - Have tens of 100s of ads in one account mean checking for 404 or 301 errors manually or even with tools like ScreamingFrog is time consuming and is one task I can leave to Jepto

3. Anamolies - This is what I have high hopes for and could help us being proactive rather than reactive and could mean extra $$$ in the bank at the end of the day

4. Google Search Console - Keyword tracking - I do not focus on SEO however it may be very helpful when it comes to your content strategy when you are alerted on you rising/dropping rankings for certain keywords.

Also, from a Google Ads POV, losing organic rankings with certain "profitable" keywords may warrant setting up or increase bids for these keywords in a paid search campaign to avoid losing traffic. Hence, helping with being proactive rather than reactive.

4. KPI and Budget tracking - Are useful as well and I have found myself using the Budget Tracker a number of times.

Feature Requests:

it would be very helpful to have anomaly detections and automations on individual google ads campaigns or adgroups based on their increase/descrease in performance whether ROAS/Revenue/Conversions or Even When Search Impression Share Drastically Reduces Due to new competitors

All the best, team!