Most apps require some learning and the quality depends a lot on the support. The support for this app is very good. I have yet to put in the time it deserves but will shortly start cleaning up my lists and I have even been offered a one on one consult to get it ready for campaigns very shortly. I am very happy with my purchase. This is the difference between regret and happiness with so many of these products and creators should take note as what may be obvious to someone who creates a product is often not at all with someone seeing it for the first time. The help within this app is very good.