As any business operator would understand, especially one running an online business, it's important to make sure that our emails land in people's inboxes. And it doesn't help that there are people out there looking to spoof our domains and have their spammy or malicious emails pass off as ours. The potential reduction is user trust and the likelihood that more of our emails get flagged as spam are real.

I am encouraged by what KDMARC has to offer and hope that it will lessen our pain in the weeks and months to come.