A: Hello,

As of now the competitor analysis checks on the following data of the first 15 listed results for the keyword searched:

1) Amount of backlinks
2) Amount of referring domains of those backlinks
3) Refering pages
4) Domain Rank
5) Page rank (propietary, not by Google)
6) Spam score

We have a very big update coming to the tool very soon, and a few weeks later we plan on launching a full competitor analysis module that will blow your socks off. Literally ;)

Cheers!