I had known about this tool for a while, but I had never really looked into it. When it was on offer on App Sumo, I bought it. And I am thrilled! It was very easy and quick to set up, and I now finally know how users got to my site. It's amazing to see what search queries and keywords were used compared to what I actually optimized for. This is very valuable information that can also be used to derive tips for PPC campaigns. I am very impressed with Keyword Hero and recommend it to anyone who wants to optimize their content or website structure.