I’m an SEO consultant, and I used to have access to Keyword Hero at a former SEO agency I was working at. Having organic keyword data inside GA is very useful but, in particular, having conversion data makes all the difference. Otherwise you are just flying blind.

I would say that Keyword Hero is not really comparable to Semrush or general SEO tools. It’s very specific in terms of what it does, but, for what it does, there is no serious competition.

It is very hard to get a deal like this. Highly recommended!