Keyword Hero is a huge help. Within a few days of setting it up, I was able to easily find which keywords were generating most of my traffic and what landing pages they led people to. This info was hidden in google analytics before. It was easy to set up: all you need is your property ID from Google Analytics-- no other information needed.

Keyword Hero can be a game changer for any site that relies on organic search. The extra information will help uncover so many more in-depth insights about your traffic and if applied correctly can easily bring the money back to make it worth the investment within no time at all.

From what I understand, Keyword Hero aggregates data from nine sources, including Google Analytics and Search Console to help you analyze your website traffic. With the latest AI technology, Keyword Hero identifies which search phrases are being used on your site and clusters them for statistical analysis that gets uploaded back into a new property in Google analytics so it can be analyzed without interfering with any of your original information

So far, this adds up to valuable information I haven't found through any other products.