Let me start by noting that I have been a happy Upviral user over the past year. I've created 4 successful campaigns for my friends' companies using their tool., but I couldn’t get my viral marketing agency plan off the ground, and Upviral's $2,000 annual subscription was too expensive for me. I canceled it.

Then Kickofflabs appeared on Appsumo. First, I took a free trial, then moved to tier 2.

I have Brizy Cloud as a landing page builder, and I tested these two; it works like a charm. So my campaign pages will be more beautiful than those I built with Upviral.

Integration with my email marketing tool, Flodesk, works well through Integrately.

These kinds of tools are extremely useful if you are a coach, if you have a course, or if you have a travel company or sell physical products. You can generate tons of leads, get your name out there, and warm up your potential customers, thus shortening their customer journey.

Kickofflabs have been in business for 13 years and according to the founder's LinkedIn page, they generate a revenue of one million annually. If it's true, this is a real gem because you don't see such companies on Appsumo often.

Although I have some hesitations,

1. Why would you go to Appsumo and promote your lifetime deal on your official channels, potentially killing your ARR? I asked this question and received a response, but I can't say that I am fully satisfied.
2. These kinds of tools are very effective at generating reviews and followers on social media. Despite that, Kickofflabs has generated only 2 reviews in 13 years.

I am not saying that I don’t believe what they say. They have also created useful content, so you can check their YouTube channel. He seemed to be a trustworthy guy. As for the tool itself, I have no complaints. This deal is almost too good to be true.
This could be the driving force behind their Appsumo campaign:

When you buy the tool and log in, you'll see that they offer a "done for you" service with 75% off, for $499.
If this is the strategy for the Appsumo campaign and it's possible that this strategy could bring more money into the company in the long run, then all my hesitations are gone. That means you purchase this deal for $300 or $600 and become an agency. You bring in the customers, and they will create the campaigns for you. You are the middleman. This makes sense.

Kickofflabs can be a highly beneficial investment that has the potential to yield quick returns, making it a wise choice for your business.