Kimola Cognitive has been a great find for me. I've purchased and used a few similar products before, but the stand-out features of Kimola (for me) are:

1) The user is always first and foremost: in the design of the product as well as support interactions.
2) Their focus on ease-of-use. Where possible, you only need to make some choices from pre-existing options. ie: click, click, click, go.
3) Pre-existing options for many common use-cases. No need to create any custom models for many use-cases.
4) Simple to create custom models when required ie: when pre-existing ones are not sufficient.
5) Their ENERGY and DESIRE to continually improve their product. They've been eager to hear about my use-cases and listen to my suggestions....and some of these have already been implemented.

It's very evident when chatting with Beybin that they're a well established company with many large enterprise clients and that they've decided to expand into a new market (smaller companies), and that they're using the AppSumo campaign as an opportunity to learn how best to cater to smaller companies, because smaller companies have different needs to enterprise clients. Hence their desire to learn and improve.

Support is brilliant. That's all.

This desire to improve is quite rare, and I haven't seen it in previous similar products (in fact not in many products at all). This makes me believe that Kimola is a great deal, and once they've finished this round of testing and improvements we won't see them on AppSumo again.....especially not with the current limits.

I have my own use-cases for the insights that Kimola gives, but I can also think of many other ways these insights can be used in many different ways.

The Chrome browser extension is also growing in capability: recently launched on the Chrome store and already able to scrape data such as user-reviews from many websites....which can then easily be processed by Kimola.

My 2c - if you can't think of a use-case....think harder and a little more strategically....there's gold in the hills! Get it, be happy that you've got a super-power in your back-pocket, and pull it out to create magic when you need to ;-)