Our company launched a new brand and needed a way to get the email list purring. KingSumo looked like a great way to kickstart from a standing start.

Onboarding took less time than expected.

Any tool is only as good as the effort that you put into it.

We copied Noah's idea and put together a contest around some books for our ideal target market. Then the team and I started posting daily of the messaging links and reaching out to individuals in our target audience.

The subs started slow just a few entries; a lot that we know but now we are getting a steady stream of new entries outside of our immediate network - just what we need!

Daily sharing across Twitter, Facebook and LinkedIn is essential to make the most of KingSumo.

Couple of updates from a technical side would help improve the tool:

- Timezone that we selected was UTC + 0 however - IST shows on live page.
- There was a bug on the Facebook button, and we couldn't turn it off.
- Would be great to add name field to personalise newsletter subs from the contest.