Klaviyo is a unified ecommerce marketing automation platform for email and SMS that enables store owners and businesses to turn customer transactions into long-term productive relationships.

Klaviyo starts by unifying all your data in one place. It gives you direct ownership of your data, allowing you to understand your customers better, deliver personalized experiences, and learn everything you need from a single source of truth.

The Klaviyo database brings together everything about your customer data. It seamlessly integrates with your technology stack and gives you access to data and insights that help you make sense of customer engagement and interactions.

Specifically, for every customer who visits your site, Klaviyo pulls back the curtain and tells you precisely what makes them click, bounce, and buy. This lets you know exactly what works and what doesn't.

Say bye-bye to ineffective blasting and focus on the actions that matter. You can see what keeps your customers coming back, and focus your efforts on those things. This will make it easier for you to acquire and retain new customers while keeping your existing customers happy and satisfied.

What's more, Klaviyo analyzes your data in real-time and derives actionable insights that allow you to take steps to create customer experience funnels on the channels that drive the most engagement.

The automated A/B testing tool lets you create split tests and try campaigns before sticking to them in the long term. This allows you to eliminate guesswork and create more effective campaigns and customer experiences.

Klaviyo also offers a series of email, SMS, and web form templates to create and automate personalized communications. These include price drop alerts, push notifications, friendly shopping cart reminders, and just-in-time recommendations.

The drag-and-drop email template editor also saves you time when creating emails and SMS messages. This means you won't have to start from scratch or break new ground. The templates save you time and make it easy to go from idea to clean campaign.

Also, the Klaviyo Dashboard provides metrics that let you keep tabs on your past performance. It also provides best practices and action steps based on your industry benchmarks. You can use these analytics to make sense of your performance while detailing the benchmarks you need to hit to be successful.

Key features

Create personalized emails and texts
Send messages based on customer interactions with your brand
Access popular e-commerce flow templates
Collect historical and real-time customer data from your existing systems
Get insights into everything your customers do

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