Hi there — I’m Egor, the founder of 🌱kvitly.

Over the past decade, I’ve poured my heart into building a platform that serves small businesses and solo founders.

We started back in 2014 with a simple idea — a better, easier way to build websites.

Year after year, the product transformed multiple times and grew into a full-fledged suite of tools that helps you launch, manage, and grow your business in one place.

Through conversations with entrepreneurs, thousands of unique clients with real businesses, and countless iterations, we’ve shaped 🌱kvitly into something we hope feels both powerful and human.

Our mission is simple: we want to empower small businesses to dream big and give them access to world-class tooling that is usually only available to larger players (and often priced out of reach for those just starting).

With 🌱kvitly, you get a thoughtfully designed, intuitive platform that helps you create websites and stores, collect and manage leads, automate marketing, and grow your brand — without the complexity or clutter of juggling multiple tools.

We are very intentional about simplicity. Entrepreneurs already have enough on their plates, so we are careful about what we build and why.

Every feature in 🌱kvitly earns its place — powerful enough to do real work, but simple enough to stay out of your way.

We’re building for people who are passionate about their craft — whether you’re a freelancer, creative, consultant, or a small team — tech-savvy or not — and we aim to make it easy to use without sacrificing quality or depth.

In addition, we offer a white-label version. If you’re launching websites for clients or running your own digital studio, our white-label solution lets you deliver professional websites under your own brand.

You stay in control of the experience, your clients stay focused on their business, and 🌱kvitly quietly does the heavy lifting in the background.

At the end of the day, we truly care about how you’re doing. Our goal is to help you focus on what matters most while we take care of the tech.

After years of operating in our home market, we’re excited to finally share the English version of 🌱kvitly with the world — and we’re more than happy to bring it to the AppSumo community.

Welcome aboard! 🚀

What are past projects, failures, or successes you’ve had in your career?

🌱kvitly’s journey has been anything but linear. We had a strong early start, supported by rapid economic growth in our home market, which gave us momentum and confidence. Along the way, we experimented a lot — including launching several adjacent products. While well-intentioned, that decision turned out to be a mistake: it fragmented the experience and made things more confusing for our users. When business activity in our home market later slowed down significantly in 2020, it forced us to pause and rethink everything. Instead of pushing forward blindly, we made a hard but necessary decision to fully revise the product. We consolidated our offering, performed a full rebrand, and rebuilt 🌱kvitly from the ground up — with a renewed focus on simplicity, clarity, and real business needs. The impact was immediate and reflected directly in renewed growth and stronger engagement. It’s been a wild ride, but one we’re proud of. Even more meaningful to us is the fact that we have customers who have been with us for 6+ years and have launched multiple businesses using 🌱kvitly. Being part of their long-term growth story is what motivates us to keep building carefully and responsibly.

What 3rd party tools is your product critically dependent on?

Cloudflare (for performance, security, and reliability), Hetzner (our hosting services)

Where is your customer data stored?

In the US

How many customers do you have today?

350+

What’s the origin of the idea for your product?

Before 🌱kvitly, for years Egor, the founder, used to be a solo founder, launching multiple products and a freelance web developer, building websites for clients across different industries. While some customers were successful and others less so, the biggest lesson was consistency: almost every website had the same underlying goals — attract visitors, convert leads, and grow a business. Moreover, many business owners wanted the ability to manage things themselves without relying on developers. This realization sparked the idea of creating a website builder. After many years of iterations, experiments, and real-world usage, that initial idea evolved into 🌱kvitly — a platform focused not just on building websites, but on helping businesses grow.

What problem is your product solving and how?

🌱kvitly solves the problem of tool overload and complexity for small businesses. Entrepreneurs are often forced to juggle multiple products — website builders, CRMs, email tools, landing pages, and automation — all with different interfaces and learning curves. What sets 🌱kvitly apart is our focus on intentional simplicity. We’re very selective about features: everything we add must be useful, intuitive, and actually solve a real business problem. The result is a single, well-designed platform that’s powerful enough to run a business, yet simple enough not to overwhelm users.

What’s the #1 thing you’re looking to gain from the AppSumo campaign?

Virality and exposure in the US market, along with honest feedback from founders and small business owners who actively run real businesses.

What are your plans with the customers, cash, and learnings from the AppSumo campaign?

Our main focus is reinvesting everything back into the product: growing our team, improving usability, refining problematic areas, and building the most requested improvements based on real usage. The learnings from AppSumo customers will directly influence our roadmap and help us prioritize what truly matters. Long-term, we see 🌱kvitly as a sustainable, independent product — not a quick experiment — and this campaign is part of building that future responsibly.

Any details to clarify about the deal?

We are mostly focused on the US market and don't yet have an EU version. Also, whitelabelling is a very fresh offering, and we will be in touch with anyone who wants to set it up.