When was your company founded & where is it located?
Founded 2018
Tallinn, Estonia
What are past projects, failures, or successes you’ve had in your career?
Successful 60-person SEO Agency
Unfluff.io - Fluff & AI Content Detector (before ChatGPT was even a thing)
What is your team size?
25 people:
1 Lead Developer & SEO
2 Supporting developers
2 Marketing, support
20 SEO agency beta testing & feedback
Are you funded or bootstrapped?
Bootstrapped
What 3rd party tools is your product critically dependent on?
OpenAI GPT-4
Where is your customer data stored?
Germany
How many customers do you have today?
1500+
What’s the origin of the idea for your product?
I've been in SEO for over 15 years now, and it's what I've always done.
I became very good at keyword research and on-page and co-founded an SEO agency, so the next logical step was to learn to code and build out a tool that does things better and cheaper than the expensive "big boys".
My co-founder has a similar backstory and was passionate to join the project.
That's been quite a journey, but here we are!
What problem is your product solving and how?
KWHero is built by actual SEOs who can code and work with AI.
Coming from an actual SEO agency background, and producing millions of words of content a month consistently, I truly believe that we are the only SEO content tool out there that truly provides quality output.
Our users use KWHero to find great keywords, create perfectly-optimized content with AI, or to optimize existing content and watch their ranks skyrocket.
We know what it takes to make content rank - we've seen it with hundreds of clients. We analyzed the best tools, took the unnecessary bloat, and created an SEO tool that is all about finding the best keywords in your niche and producing quality content around them.
We've tried every competitor out there - they are either generic GPT-based content writers, or they're an SEO tool first that added AI outlines and article writing just to stay competitive and grab more market share.
Most founders are usually marketing people and not developers, and the SEO job is left to a developer who's clueless about content creation, and most tools can't even produce proper heading structure, let alone quality SEO content outputs.
Myself and my co-founder did it because we had to solve our content issues at our SEO agency first and foremost, so padding AI detection is something we put a lot of focus on. Unlike other tools, we actually produce quality outputs.
What’s the #1 thing you’re looking to gain from the AppSumo campaign?
Word of mouth, case studies
What are your plans with the customers, cash, and learnings from the AppSumo campaign?
We expect to barely break even on this with what we're giving away. We just want more people to try and use the tool, and share what they see - we know no one really does what we do. :)