A: The general idea is to use the competitor outlines and figure out the article type automatically.

For Amazon roundups, it just so happens that the competitors will promote similar products, so KWHero will build out a unique roundup based on what they're doing.

We're adding more options to customize outline generation further though, as some users seem to be confusing the auto implied way of doing it (harder to implement) with a "lack of features" because it doesn't ask you what kind of outline you'd like (easier to implement).