I didn't buy KWhero for the keyword research tools, they are not as advanced as many other tools yet. I was mainly interested in the AI outline and content creation. So far, testing it against Neuron Writer it performs way better. KWhero creates detailed and human looking outlines that flow well and satisfy a lot of the search intent, even for quite technical topics. There's plenty of opportunity to add context on a general and heading specific level, and it's clear that a lot of work has gone into the AI output system, rather than just passing along what GPT4 provides. So far, I'm happy with it but will do more testing.