My question is this:

- are there any "how to" videos I can watch to understand how this all works and to utilise this to the best of my abilities?
- once I have maximised the document I have created, do I simply upload it to my website where SEO will pick it up?
- how often should I update content or is it a case that once the SEO has found it, I'm home and dry?

Thank you for reading!