When I evaluate tools for AppSumo, I rarely give 5 Tacos. I also rarely leave reviews after they launch. In Lapis’s case, I did without hesitation, and I had been waiting for this deal to launch ever since I tested it.

There are plenty of AI tools that ask for your website URL, extract your branding, ICP, voice, and USP, then generate ad creatives from that. I’ve tested many of them. Nothing comes close to what Lapis produces. The quality of the creatives is in a class of its own.

It was spot on with my website’s ICPs, and it even picked up the main image from my site and baked it into the ads it generated. The results were jaw-dropping. They were so good that I started using them as images for my website and social posts.

What I also like is that I do not need to clean things up in some clunky editor afterward. The editing is AI-driven too. I just tell it what to change, it changes it, and I download it in the format I need. That simple.

The workflow is intuitive. I do not have to second-guess myself, sit through endless tutorials, or learn everything by trial and error. The output is strong, on-brand, and improves with better prompting.

It also helped me uncover at least 7 direct competitors I did not know about, along with their best-performing ads. That alone was priceless.

It is backed by Y Combinator (AirBnB, Stripe, etc), they seem committed for the long haul, and the product keeps getting better.

The only thing to be aware of is that every edit consumes a credit, which makes Tier 3 the most attractive option in my view. Even so, with credits replenishing monthly, it is still far cheaper than hiring a designer for ad creatives.

I very highly recommend it.