Hey Sumo-lings! 🌮 Quick roundup of what shipped recently in Late. We focused on speed, fewer clicks, and clearer docs so you can schedule more with less effort.

TL;DR:

• Schedule full Threads from the dashboard or the API.
• Bulk upload posts via CSV and schedule in one shot.
• YouTube uploads now support tags, thumbnails, and a first comment.
• Instagram supports collaborators.
• Bigger uploads up to 5 GB.
• Faster team onboarding with shareable connect URLs, per-profile invites, and cloning connections.
• Reliability and UX wins: email alerts for failed posts, auto-expanding text field, media preview, and new profile/date filters.
• New AI helper in the docs, plus a short product demo.

What’s new:

1. Schedule full Threads from your dashboard. Compose an entire thread and schedule every post at once. Publish from the dashboard or automate through the API. Already available for X.

2. Bulk upload posts with CSV. Create dozens of posts in one go, set date and time per row, review, and schedule from one place.

3. YouTube improvements. Instant video uploads for better performance. Add tags, set a thumbnail, and include a first comment when you post.

4. Instagram collaborators. Co-publish with partners and clients by adding collaborators to posts.

5. Bigger uploads. Attach media up to 5 GB.

6. Workflow and admin upgrades. Clone connections between profiles to save setup time. Use shareable connect URLs so teammates and clients can link accounts without logging in to Late. Send team invites with per-profile access.

7. Reliability and UX. Get email alerts for failed scheduled posts so you can fix issues quickly. The text field auto-expands as you type. See media previews from the post list. Use new profile and date filters on the dashboard.

8. CSV extras. Upload PDFs when posting on LinkedIn. Add platform-specific copy when posting to multiple socials. Invite users to multiple profiles.

9. New AI helper in the docs plus a quick demo. Ask technical questions while you work with the API and get instant answers. Watch the short demo to get the most out of Late.

Why this matters:

• Faster workflows and fewer context switches, especially for high-volume scheduling and Threads.
• Better collaboration across brands and clients with cleaner permissions.
• Quicker onboarding with docs that answer questions as you build.
• Fewer surprises thanks to alerts and clearer previews.

Next up:

• N8N node for automation.
• Google Business Profile integration.

Tell us what to build next:

Reply here or contact support. Your feedback keeps us shipping the right things quickly!

We appreciate you :)

– Miki, Founder @ Late

Hey Sumo-lings!

We wanted to give you a quick update on something that’s been changing behind the scenes with Late.

As you may remember, we had to remove X (Twitter) posting from our AppSumo deal shortly after launch. This wasn’t our first choice, but with X’s new (and extremely high) API pricing, we couldn’t guarantee we’d be able to keep supporting it long-term.

Here’s the good news: we’ve figured out a way to make it work again by offering a “bring your own key” model for X posting.

Special for AppSumo customers: you can set it up for free until August 17, 2025. After that date, there’ll be a one-time $49 setup fee.

If you’d like to get started, here’s a quick video walkthrough showing exactly how to set it up.

Thanks for being part of our journey and for rolling with the changes, we’re always working to make Late better for you.

— Miki, Founder @ Late

TL;DR: After the recent questions on our AppSumo deal page, we’re clarifying things: the X (Twitter) integration is being removed from the Late AppSumo deal. Core Late features are unchanged. We expect to offer X back soon as an optional add-on (likely BYO credentials or simple pass-through pricing), details to come.

Why the change

Your questions surfaced real uncertainty around X’s pricing/limits and what’s realistic under a Lifetime Deal. Rather than over-promise, we’re focusing the LTD on Late’s core product while we design a fair, sustainable path for X usage.

What’s changing

• AppSumo-linked accounts will no longer have access to X-dependent actions.
• This applies to past and future AppSumo purchases.
• Core Late features remain fully included in your LTD.

What’s next (good news)

We’re actively exploring an add-on for X that keeps costs predictable for everyone. This will probably be one of:

• Bring Your Own X API credentials, or
• An at-cost pass-through add-on for X usage.

We’ll share specifics (availability, pricing, setup) soon.

Need help or have questions?

We’re here for you, please reach out at miki@getlate.dev and we’ll help with alternatives and keep you posted on the add-on.

Thanks for the thoughtful questions and for helping us keep Late sustainable for the long haul. 

 — Miki, Founder @ Late

Hey there, Sumo‑lings!

Tired of juggling seven different social media APIs just to publish a single post? We know the struggle, that’s exactly why we built Late.

I’m Miki, founder of Late. My team and I were fed up with inconsistent APIs, OAuth headaches, and maintenance nightmares. So we created Late: a rock‑solid API + intuitive dashboard that lets you schedule posts across seven major platforms. All with zero fuss.

What Late Actually Does 🚀

One API to Rule Them All

A single `POST /v1/posts` endpoint to publish to X (Twitter), Instagram, TikTok, LinkedIn, Facebook, YouTube, and Threads. No fragmented SDKs or duplicated logic.

Reliable Scheduling

Set your publish time and timezone, attach media, and let Late handle the rest. With 99.97% uptime, you know it's solid.

API + Dashboard + No-Code Options

Prefer REST? Use our API. Want visual scheduling? Use the dashboard. Need integration via Zapier, n8n, or Make? You’ve got it.

Supports Teams & Scale

Scale to hundreds of profiles and unlimited uploads with the highest tiers.

Why You’ll Love It ❤️

• Developers & Makers: Say goodbye to integration chaos. One API does it all.
• Agencies: Manage dozens (or hundreds) of social accounts effortlessly.
• Startups & SaaS: Add cross‑platform scheduling for clients. Fast and reliable.

Real Feedback From Real Users 🤠

> “Finally, an API that actually works. We went from managing seven different integrations to just one. Saved us months of development time.” - TechFlow CTO

> “Setup took 15 minutes. Had our first cross‑platform post live in under an hour.” - BuildSpace Senior Engineer

Why AppSumo Will Love It 🌮

AppSumo users build things that scale. Late is the backbone for shipping social features, powering content scheduling workflows, or serving client tools. All without wrestling with seven different APIs.

Ready to ditch the API chaos and start winning time and reach? Let’s do this together!

Miki

Founder, Late

What are past projects, failures, or successes you’ve had in your career?

I've previously founded multiple companies

- Ucademy: edtech based in Spain, +80 employees

- GetInvoice: B2B SaaS

What 3rd party tools is your product critically dependent on?

Twitter (X) API, Facebook APIs, LinkedIn API, TikTok API

Where is your customer data stored?

MongoDB Instances on Spain (AWS servers)

What’s the origin of the idea for your product?

We bought the product from another team

What problem is your product solving and how?

Scheduling and posting on social media at scale and to multiple platforms at the same time

What’s the #1 thing you’re looking to gain from the AppSumo campaign?

Revenue

What are your plans with the customers, cash, and learnings from the AppSumo campaign?

Create a roadmap of features for the next year, and learn more about AppSumo so we can launch again with more success!