george.qiaoVerified purchaser
Q: Can you create a User via API
In Late, a user is an object that can access one or many profiles. Is that possible to create a user via API?
The workflow in my mind is:
1. I use API to create a user
2. I use API to create two profiles
3. I assign those two profiles to the user
4. I can send a link to the target user so he can access the sub sets of LATE profiles to self-manage.
Is this scenario possible?
Miquel_GetInvoice
Oct 16, 2025A: Hello George! Thanks for the question,
No, you cannot create users via API, but you don't need to.
Late uses profiles for multi-tenancy, not users:
1. Create ONE Late account → get API key
2. Create profiles via API: POST /v1/profiles (each profile = a client/brand)
3. Connect social accounts per profile: GET /v1/connect/[platform]?profileId=X
4. Post to specific profiles with full isolation
ach profile is completely independent with its own accounts, queue, and settings. Profile limits depend on your tier.
Users are only needed if someone requires dashboard login. For pure API use, one account + multiple profiles is the standard pattern.
Hope this helps!
Verified purchaser
Hi, Miquel, thanks for the quick reply. Based on what you said, I understand I cannot create user programmatically. But it is still possible for me to create a user manually and assign the specific profile(s) and send the invitation to the user to turn him/her into a user. I'm not aware if there is any users count limit at the moment.
Verified purchaser
Yes that's correct. No limit on users