"Late" is a top product if you're anything like me and you're looking for a simple and fast way to post your content to multiple social platforms AND you have multiple projects / businesses to manage (called "profiles" in Late). I went for Tier 2 which gives a generous number of profiles - enough even for a small agency handling multiple clients perhaps. I also really like how you can add users to Late and invite them to specific profiles only which makes sense when you need to make sure your users don't accidentally post to the wrong social platform!😨

The clincher for me when considering Late was its ability to let you connect "X" accounts using your own API Key. The cost of X's API is so prohibitive that this solution by Late is a perfect compromise. Setting up the X Developer account + app therein is a bit fiddly but Late does a great job of walking you through the configuration so make sure to follow the instructions in Late closely and you'll be fine. Heck, the X integration even supports creating threads and I can see that feature growing even more over time.🤞

The simplicity of the web UI for handling your posting, including scheduled posts, is the easiest one I have ever used (and I've used many in my time). The fact that the tool prompts you what to complete for each social platform speeds up your prep time and makes sure that you're doing it right which is very helpful. The Content Calendar is another great feature and you can even click on a day in that view and create a post directly which is another time saver.

Finally, I also like to build NoCode / LowCode / VibeCode apps (!) and so having access to an API in Late is just the icing on the cake. It will allow me / you to hook up your own developed app to Late and post content to all the social platforms connected in a profile all using code (which bypasses the web UI). This is an advanced feature but for those reading this who have tried to build apps + integrations to the various social platform API's, you'll know how much time and hassle this single API by Late will save you.

Overall, Late is well thought out, well designed, avoids any fluff in favour of practical features, and is a pleasure to use. I've bought a lot of AppSumo apps and this one is in my top 5, maybe even top 3, so don't miss out.