Late was an easy buy for me.

Nowadays, so many social media tools are bloated with a lot of functions (like media editing, analytics, and complex features which are totally overkill for many of us). In the end, they are just a lot of everything, full of distractions, but never perfect at one thing—some glitches here and there.

Late, on the other hand, is very much focused on cross-posting, and the API integration just works. And this is what makes this tool good. The product design allows me to focus on creating content— instead of clicking everywhere, waiting for loading, and getting distracted with the small ups and downs of the numbers and cluttered analytics.

The other day, I made an iOS shortcut that immediately posts my writing from the Notes app, so I don't have to leave my workspace to post. I’m so happy with my new distraction-free workflow for social media.

I really hope Late will stay as a minimal and focused tool for posting over time!