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Q: Airtable Integration

Hi, i got a make-automation that pushes information to an airtable. Would it be able to push data from airtable to leadfwd, create company information there etc. and start a campaign? Similar like i can do with Clay => Smartlead etc.?

0c5458688b8a4c458a115b2d213e0306PLUSSep 19, 2024
Founder Team
Kevin_Leadfwd

Kevin_Leadfwd

Sep 19, 2024

A: Hello there! Yes, you can definitely push contacts from airtable to Leadfwd + Sequence using Make. This would be handled using our Inbound Webhook connector. We have a quick article about doing this with Make (it's using HubSpot as the example, but you can swap that platform with airtable): https://help.leadfwd.com/hc/en-us/articles/16780958733715-Sync-Contacts-to-Leadfwd-with-a-Make-Scenario

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Posted: Sep 20, 2024

Thanks! Can I also push custom fields such as icebreaker? Are custom fields and api/webhook push limited to a number of characters?

Founder
Posted: Sep 20, 2024

Really solid question. Yes they are, custom fields have a character limit of 1024. That's usually more than sufficient for a cold icebreaker, but If you're going to exceed that, I'd recommend creating another custom data field and just using two personalization fields in your messaging. You can create new custom fields with our API too.