A: RB2B focuses on person-level identification using a proprietary publisher network, but it’s currently limited to U.S.-based traffic only. Leadsourcing, on the other hand, offers global coverage, identifying companies visiting your site and surfacing relevant decision-makers based on your Ideal Customer Profile (with LinkedIn and email info when available).

We also include built-in outreach tools (email + LinkedIn), Slack/Discord alerts, and ICP filtering via QualifyAI, so you can act fast on the leads that matter most.

If you’re looking for more flexibility, integrated outbound, and worldwide coverage, Leadsourcing is a great fit.