I must say I wasn't sure what to expect, but it's a very simple to use tool to create automated email sequences.

Within 5 minutes I've already set up a sequence and began emailing. That's how awesome it is.

It's got this really cool custom meme-generator that I can't wait to use, which seems to be worth the price of admission alone.

This is really a great add on for anyone that does outreach but can't afford more full featured tools or for small businesses that have databases but their CRMs don't do sequenced emails very well.

What this is not?

This isn't a direct comparison to outreach tools. In order to use this you must bring your own list.

What's missing: off the top of my head?
- ability to edit html in the email
- ability to fake "re/fwd" email - for follow up
- an option to send a different email if they click but don't reply