The installation was very fast and easy. A single line of code and you are up and running. No technical skill is required. I am using it to highlight a few inner links, which is an option you can turn on or off. For example one is "Book a Meeting". Sure the link says book a meeting but when you have a popup it really makes it stand out in a sea of text. The outside link I wanted to highlight is for my shopping cart (Gigrove, another AppSumo purchase). Again, it makes it clear this link is to make a purchase. This looks like a app I will be using every day!