I'd been meaning to do a quick video promo for my novel but put it off because the standard tools I had were either too simple (just pictures, music, text) or took significant investment in video assets. With this Lumen5 freebie, I put together a quick video trailer/promo in under an hour, and it only took me that long because I customized each frame to tell my story. I'm sure I've missed a bunch of things I can do with this tool, but I'm really impressed at how easy it was to use for what I needed.