Hey Sumo-lings! 👋

Apoorva here, founder & CEO of Bestever—your new creative co-pilot for high-performing ads.

After years leading engineering teams at Apple and Uber, I realized something crucial: impactful creatives can dramatically change outcomes.

At Uber Eats, I saw firsthand how a single powerful visual could influence that critical "order" button.

That experience sparked my passion for turning data into beautiful, effective creatives.

Ads have enabled the free internet to thrive, and I genuinely think that's beautiful.

But let's face it—most ads out there just suck.

That's why we built Bestever: a powerful AI suite designed to streamline your entire creative workflow from start to finish.

With Bestever, you can:

🎯 Spy on Competitors (Ethically!): Instantly analyze your competitors' ads, revealing exactly why they're working—campaign focus, target audience insights, creative strategies, and more.

🧠 Get Actionable Insights: Ask your data simple questions like, "Which campaign drove the most clicks last month?" and get instant, actionable recommendations for your budget allocation.

⚡️ Generate Winning Ad Variants: Transform your best-performing ads into fresh, new creative variations with just a few clicks. Our AI understands your brand, audience, and goals—giving you campaign-ready ads instantly.

🎥 Turn Images into Powerful Videos: Take successful image ads and let AI transform them into engaging video content. Automated storyboarding, scene creation, and editing—minutes, not days.

🚀 New Feature Alert!

We’re launching bulk product image/video generation—perfect for creating DPA videos at scale.

You'll get a taste of this exciting feature included in your existing plans.

✨ BENEFITS OF BESTEVER:

✔️ Instantly generate high-quality, data-driven ad creatives tailored to your brand.

✔️ Save 10x the cost of hiring a design agency or having to scale up your resources.

✔️ Save 90% time and resources spent on design by automating your entire creative workflow.

✔️ Boost your ad performance and ROI with creatives optimized specifically for conversions. Our users have seen over 20% in conversion improvement!

What's next on our roadmap?

* 🎨 Better editing suite

* 🎞 Better quality videos

* 📦 Expanded bulk product video generation

* ⚙️ Automated NtN workflows

* 💻 Improved UX/UI (we’d LOVE your feedback!)

* 🌟 Automatic creative generation (100+ variants)

Bestever is built to deliver real-world results—ads that genuinely boost your ROAS and reduce CPA.

Whether you're a solo entrepreneur, small business, or lean team, we're here to help you compete with the big brands.

Drop a comment with your biggest creative bottleneck. We're listening closely and shipping updates based on what you need.

Let's create something amazing, together 🚀

— Apoorva Govind Founder & CEO, Bestever.ai

What are past projects, failures, or successes you’ve had in your career?

We initially started off trying to build a consumer app focused on live video reviews for everyday products. Our idea was simple: enable people to share honest, authentic feedback in real-time videos about things they'd just bought—everything from sneakers to kitchen gadgets. The concept seemed promising, but we soon realized the difficulty of scaling consumer-generated content and ensuring consistent quality and engagement. While that initial direction didn't pan out as expected, it taught us invaluable lessons about user engagement, the power of visuals, and real-time feedback loops. This experience ultimately guided us toward Bestever. We pivoted the powerful elements—visual storytelling, real-time creativity, and authentic, engaging content—into an AI-driven platform that helps marketers rapidly generate impactful, data-driven ad creatives. It wasn't a straightforward journey, but those early experiments directly shaped the vision and product we've built today.

What 3rd party tools is your product critically dependent on?

We use LLMs from GPT, Anthropic, Google, Veo, Deepseek, ElevenLabs, Kontext and a lot more. We also use FB/Linkedin APIs.

Where is your customer data stored?

It's in AWS

What’s the origin of the idea for your product?

The original idea behind Bestever came from a simple question: What if we could scale video creation, so businesses didn't have to rely on manually sending products to creators and dealing with tedious back-and-forth? We saw brands constantly struggling to produce enough high-quality videos—especially for dynamic product ads and social campaigns. Shipping products to creators, coordinating shoots, and endless revisions made the process slow, expensive, and stressful. So, we thought: What if AI could generate on-brand, high-quality videos at scale instantly? This sparked the core vision for Bestever: an AI-powered platform that automates the creative generation, freeing marketers from tedious manual processes and allowing them to rapidly test, iterate, and scale their ads.

What problem is your product solving and how?

Creating high-quality, engaging ad content at scale is slow, expensive, and tedious. Marketers spend hours analyzing ad metrics manually and struggle to translate insights into effective creatives quickly. Bestever solves this by combining performance analytics directly with AI-driven creative generation. Instead of manually parsing through metrics, Bestever automatically analyzes ad performance data, identifies what's working, and generates optimized videos and images instantly. This drastically shortens the feedback loop between insight and action, empowering marketers to rapidly test, iterate, and scale winning ads. What sets Bestever apart from others? Unlike tools that either provide analytics or creative generation separately, Bestever uniquely integrates both. It doesn't just give you data—it turns your data into actionable, ready-to-use video and image creatives. This seamless bridge between metrics and creative generation sets Bestever apart, enabling marketers to produce smarter, higher-performing ads with unprecedented speed and ease.

What’s the #1 thing you’re looking to gain from the AppSumo campaign?

virality, word-of-mouth, feedback

What are your plans with the customers, cash, and learnings from the AppSumo campaign?

Build more cool stuff