What are past projects, failures, or successes you’ve had in your career?
Before Easify, we were in the trenches ourselves—running high-volume marketing campaigns, managing sales teams, and trying to scale businesses in fast-paced, highly regulated industries. Like many of you, we struggled with juggling too many platforms that didn’t talk to each other, weren’t built for our industry, or straight up couldn’t keep up. So, we decided to scratch our own itch. One of our biggest ventures was launching The Merchant Marketplace, which I co-founded alongside Kevin Harrington from Shark Tank. It’s the first and only peer-to-peer revenue-based funding platform in the industry. We built it to disrupt traditional merchant cash advance models, giving investors and businesses a smarter, more transparent way to fund and get funded. But we quickly hit a wall—how do we manage all our outreach, lead follow-ups, phone calls, SMS, voicemails, and email campaigns... without duct-taping five different tools together? That mess of software was holding us back. So we built our own. That’s how Easify was born. It wasn’t an overnight win. We went through a lot of trial and error—especially as laws around SMS (like the 10DLC changes in early 2024) started squeezing out entire industries. A lot of platforms gave up. We didn’t. Instead, we created one of the only compliant onboarding solutions that works across all industries, including “high-risk” verticals. That challenge became our greatest success. What started as a tool to solve our own marketing pain has turned into a platform that empowers thousands of businesses across every sector. We’ve had wins, failures, and a ton of pivots—but every step has made Easify what it is today: a powerful, flexible, and inclusive platform built by marketers, for marketers.
What 3rd party tools is your product critically dependent on?
Twilio API, ChatGPT
Where is your customer data stored?
AWS Virginia
What is your current monthly recurring revenue (MRR)?
400K
How many customers do you have today?
450
What’s the origin of the idea for your product?
The idea for Easify wasn’t born in a boardroom—it was born out of real frustration. As entrepreneurs building high-growth businesses like The Merchant Marketplace, we were drowning in tools. One app for SMS, another for email, one for calls, another for CRM—it was chaos. We weren’t scaling efficiently. We weren’t converting leads like we should. And we definitely weren’t giving our team the tools they needed to succeed. We needed one place to manage it all. So we built it. Easify started as an internal solution—a secret weapon to run our own campaigns smarter and faster. But as we grew, we realized we weren’t the only ones dealing with this problem. Thousands of entrepreneurs, marketers, and small businesses were facing the same thing. And here’s where the passion kicked in: When the 10DLC laws changed, entire industries were shut out of SMS. High-risk or not, these were real businesses with real customers—and no good way to communicate. Most platforms turned their backs. We said: No way. We doubled down. We built Easify to make sure no business gets left behind—not because it’s convenient, but because it’s right. I’m passionate about Easify because I’ve lived the pain it solves. I’ve seen businesses thrive once they finally had the right tools in one place. This isn’t just software. It’s a movement to level the playing field—for the hustlers, the visionaries, and the people who refuse to be boxed out. That’s why we built Easify. And that’s why we’re just getting started.
What problem is your product solving and how?
What problem is your product solving, and how? Easify solves the chaos that comes with using too many disconnected tools to run a business. Think about it—SMS here, email over there, a phone system that doesn’t talk to your CRM, leads falling through the cracks. You’re spending more time managing tools than actually growing your business. We fixed that. Easify brings everything—SMS, email, voice, ringless voicemail, CRM, AI-powered automations, and compliance tools—into one clean, powerful platform. One login. One dashboard. One place to actually get stuff done. It’s not just about simplifying software—it’s about unlocking momentum for businesses that were stuck. And we make it work for every industry, even the ones most platforms turn away. What sets Easify apart from the rest in your space? We didn’t build Easify in theory. We built it on the front lines—running campaigns, closing deals, and navigating strict compliance rules ourselves.
Here’s what makes us different:
✅ Industry-inclusive onboarding: While others block entire industries, we built a framework that supports everyone. If you’ve been labeled “high-risk,” you’ll find a home here.
✅ All-in-one from day one: No Frankenstein tech stacks. You get marketing, communication, CRM, and automation in one tool—built to work together from the start.
✅ Compliance-first design: We don’t just slap disclaimers on our platform. We engineered it to keep your campaigns 10DLC compliant, even in the trickiest industries.
✅ Real people behind the product: No ticket black holes or faceless bots. We built this to solve our own problems, and we’re still in the trenches with you.
Easify is for the builders, the doers, and the overlooked. It’s more than a tool—it’s a business partner that fights just as hard as you do.
What’s the #1 thing you’re looking to gain from the AppSumo campaign?
The #1 thing we’re looking to gain from our AppSumo campaign? Real feedback from real users who get it. We didn’t build Easify in a vacuum—we built it in the real world, for real businesses who are tired of overpriced, overcomplicated, and underperforming tools. Now, we’re bringing it to the AppSumo community because you all know what works and what doesn’t. We want your feedback, your use cases, your tough questions—and yeah, your brutally honest reviews too. That’s how we get better. Of course, we’d love to see Easify go viral and gain traction. But more importantly, we’re here to learn from you, grow with you, and evolve Easify into something even more powerful, useful, and inclusive. Because at the end of the day, we’re not just building software—we’re building a platform that helps you win.
What are your plans with the customers, cash, and learnings from the AppSumo campaign?
We’re not just launching a campaign—we’re launching a movement to make smart, all-in-one marketing accessible to every business, no matter the industry.
With the customers, cash, and insights we gain from this AppSumo campaign, we’re focused on three big priorities:
Supercharging Development
We’re about to light up the platform with our most exciting release yet: Easify AI. Imagine AI that doesn’t just automate, but thinks with you—creating campaigns, writing messages, predicting engagement, scoring leads, and optimizing your communication across every channel. We’re talking true marketing intelligence, baked right into the heart of Easify. This isn’t future talk—it’s already in the works and your feedback will help shape it.
Boosting Onboarding & Support
We want every user to not just sign up, but win with Easify. We’re investing in guided onboarding, live support, and in-platform education to make sure even the busiest entrepreneurs can hit the ground running.
Fueling Growth & Community
We're building more than a platform—we're building a tribe. We'll use AppSumo feedback and capital to expand our reach, bring on more experts, and keep amplifying the voices of real businesses using Easify to scale smarter.
So what’s next if this campaign delivers? We scale—fast and globally. This campaign is the ignition point. Next comes enhanced CRM intelligence, more industry-specific workflows, and advanced AI tools that help users save time, boost engagement, and close more deals—without needing a full marketing team.
With your support, Easify becomes the ultimate engine for communication, automation, and revenue generation—especially for the underdogs who’ve been left out of the conversation for too long.
And with Easify AI lighting the way... we’re just getting started. ⚡
Any details to clarify about the deal?
We believe in radical transparency, and we want you to feel 100% confident in your Easify experience. We openly publish all the features, functions, and credits you will get per package. If you’ve got questions, we’re just a message away. Currently Easify only works with numbers in the USA and Canada
Anything else you'd like to add?
We are excited to be working with AppSumo!
Scale outreach with bulk SMS, emails, and voice campaigns
