We are pleased to announce that SiteBehaviour now guarantees a response time of under 24 hours for all support inquiries.

Your feedback has been invaluable in helping us improve, and we want to ensure you always receive timely assistance when you need it.

Thank you for your continued trust and input as we grow.

We’re thrilled to announce the return of SiteBehaviour on AppSumo! Our first Select launch was a big success, and even more importantly, it gave us valuable insights from the AppSumo community.

We took that feedback to heart and used it to guide the next stage of our journey a stronger, smarter platform designed to help you better understand and optimize your website visitors’ behavior.

What’s New in SiteBehaviour

Since our first launch, we’ve added powerful AI-driven features that take website analytics and engagement tracking to a new level. These improvements give you more actionable insights, more automation, and more precision in understanding how users interact with your site. From content analysis to advanced reporting, the new version helps you make data-driven decisions faster than ever.

We’ve also introduced brand-new Domain Metrics, complete with topical and category data across Google, Bing, and even LLM presence. Combined with a reimagined content analysis engine, this update positions SiteBehaviour as not just an analytics tool, but a growth companion for marketers and website owners.

Why We’re Excited About This Relaunch

Our goal for this campaign is twofold:

1. Re-engage past prospects who loved our original version but wanted to see more advanced features.

2. Excite new users who are ready to take advantage of AI-powered analytics at just the right time—when AI is reshaping how websites are discovered and recommended.

We also know how valuable Sumo-ling feedback has been to our growth. That’s why we’ve added a dedicated Feature Request button right in the SiteBehaviour portal. This gives our users a direct line to influence the product roadmap, helping us shape what comes next—including SiteBehaviour v3.

Why AppSumo, Why Now?

Launching on AppSumo again just makes sense. Our first campaign gave us incredible exposure and direct input from a community that understands SaaS tools deeply. With AI becoming more central to marketing strategies, this relaunch comes at the perfect time to put SiteBehaviour into the hands of early adopters who can push it to its limits and help guide its future.

What's up, Sumo-lings!

This is Jashan, Founder & CEO of SiteBehaviour, a simple and powerful alternative to Google Analytics, designed to help marketers and marketing agencies gain clear insights into website performance. With SiteBehaviour, you can easily track user interactions through heatmaps, session recordings, and real-time analytics, all in an intuitive, user-friendly dashboard.

We’re excited to be part of the AppSumo community and bring SiteBehaviour to marketers who want actionable insights without the complexity!

What makes SiteBehaviour special?

For marketers and agencies, understanding website traffic and user behavior of multiple websites in one screen is essential for optimizing campaigns and increasing conversions. Traditional analytics platforms can be overwhelming with too much data. SiteBehaviour simplifies this with visual insights that are easy to understand and act upon, allowing you to improve engagement and boost results quickly.

Built for marketing professionals and agencies

SiteBehaviour is perfect for those who need to track and optimize multiple websites without wasting time on complex setups. With real-time data and session recordings, you’ll get the insights you need to make smarter marketing decisions, deliver more value to your clients, and grow faster!

Key features that make your life easier:

* Heatmaps to visualize user behavior

* Session recordings for in-depth analysis

* Real-time stats for fast decision-making

* Manage Multiple websites in one screen

* Easy setup and integration

* Clean, simple dashboard that keeps you focused on what matters

* Custom boards with custom charts and funnels

* User feedback Widget

Whether you’re running campaigns, optimizing landing pages, or managing clients’ websites, SiteBehaviour helps you stay on top of your game—without the clutter. Get ready to boost your results and make smarter marketing decisions!

When was your company founded & where is it located?

2023 , Mississauga , Ontario , Canada

What are past projects, failures, or successes you’ve had in your career?

Throughout my career as a software developer, I’ve worked on a variety of projects, each contributing to my growth and current direction. Some key successes include launching SiteBehaviour, a web analytics tool that provides an intuitive alternative to Google Analytics. Prior to this, I’ve had worked in multiple Software companies, used various tools there from which I got inspired and even tried to create some saas solutions on the side ( some are CRM , Resume Builder ) but failed in all / didn't get the right market fit.

My journey to creating SiteBehaviour started with identifying gaps in existing web analytics tools - which I used at my past companies , especially the complexity in user behavior tracking. I wanted to offer a simpler, more visual way to understand site traffic, which led me to where I am today.

What is your team size?

3 ( 2 devs , 3 support )

Are you funded or bootstrapped?

Bootstrapped

What 3rd party tools is your product critically dependent on?

Clerk ( Authentication )

Where is your customer data stored?

Germany

What is your current monthly recurring revenue (MRR)?

$100

How many customers do you have today?

350

What’s the origin of the idea for your product?

Our story unfolds with our fascination with data visualization and user experience. Frustrated by the cluttered and poor user experience of web analytics tools that we had to use in our past roles, we thought we had something better to offer.

Combining our skills in UI/UX, software development, and a deep love for numbers, we created SiteBehaviour that's not only fast, and visually stunning but also surpasses in functionality.

What problem is your product solving and how?

SiteBehaviour is a Google Analytics alternative that simplifies website visitor tracking by offering heatmaps, session recordings, and real-time analytics. It helps marketers and agencies understand user behavior more intuitively, enabling them to optimize their websites for better engagement and conversions without the complexity of traditional analytics tool.

What’s the #1 thing you’re looking to gain from the AppSumo campaign?

Feedback and word of mouth

What are your plans with the customers, cash, and learnings from the AppSumo campaign?

We will increase our marketing budget to make more people aware about our tool.