A: Hi There,

We do not have that kind of tracking.
I suspect you might find a tool specific to that, which can send the data into Macanta, but you face two issues, which for me, would make it too unreliable:

1 - What if I have web tracking turned off, as the visitor to your page? In that scenario, you won't be able to link my actions to the CRM.

2 - You would need to use the unique visitor ID from the site, and send that as the identifier to Macanta. Once I complete a webform on the site, then you can link the Visitor ID and my contact in your CRM, so you can have a link to my record for future visits and actions.

3 - Another concern I have is that you would also need to manage cross-device actions, and at least Apple have taken a very strong stance against that.

The above would make it unreliable and risk creating duplicates and incorrect data sets.
It is also something that would end up being like email open rates. You can not 100% say if someone opened and read your email, you can only really use open rates for a cohort or list as a trend indicator. You would not want that level of uncertainty when actually updating opportunities and data in a CRM.

I think Hubspot does this type of landing page tracking, but then you also build the landing pages with Hubspot, so there is a very deep integration there. Not something we would look to build into Macanta any time soon, if ever.

Hope that helps.