ManyChat is a cloud-based chatbot solution that allows you to have conversations seamlessly through Facebook Messenger, Instagram DM, SMS Messages, WhatsApp, eCommerce platforms, and Email.

It helps businesses and marketers streamline marketing campaigns, speed up sales cycles, and generate even more sales. It offers two different flow builders users can call upon to build their chatbots.

The Basic Flow Builder is an entry-level flow builder. It works best for simple messages and only provides a linear view of your workflow. You can use it to create basic messengers to send automated messages. You can also create message broadcasts to run marketing campaigns.

The Flow Builder tool lets you build chatbots with complex flows to optimize the user experience and meet higher demands. It’s a visual editor of all messages, actions, and transitions between them. It gives you a faster and easier way to see your entire sequence and the automation inside at a glance.

On top of most of the Basic Flow Builder features. Flow Builder comes with:

Condition: This marketing automation feature allows you to create basic logic within your Flow and separate the Flow based on user data. Using this, you can define events and set up responses and actions for when they occur.

Randomizer: It allows you to set up an A/B Split step with varying actions or responses inside your Flow. With this, you can test different button copies and entirely new message flows, as well as diversify actions and responses in your chatbot.

Smart Delay: This sends a message to subscribers after a defined period of time has passed since their last interaction or at a pre-set date and time. It allows you to create and add customizable delays to a Flow to re-engage with people after a period of inactivity or at a specific date.

The Diverse Growth tools allow you to attract more leads to your Chat Marketing sequence and grow your customer base. For example, the QR code Growth Tool directs a subscriber directly into a specific flow or conversation with your ManyChat bot.

ManyChat also provides several flow templates, which allow you to kick things off without breaking new ground. Moreover, it has built-in analytics tools that help users track the performance of messenger campaigns by logging conversion events and metrics.

Key features

Create and edit easily from basic to complex chat flow
Available A/B split testing
Available basic to advanced growth tools to expand customer base
Support chatbots for various channels from Messenger to Email and SMS
Generate templates based on industries
Useful built-in analytics tools

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