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<h4><b><i>How to Market to Mindstates</i> is an ebook that teaches you how to bypass consumers’ unconscious filters and drive new behaviors for better marketing strategies.</b></h4>

<p>
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<h5 style="text-align: center; "><i>Learn the reasoning behind human behaviors and use it to leverage your marketing!</i></h5>

<p>In order to influence behavior, you’ve got to understand it first.</p>

<p><i>How to Market to Mindstates</i> gives you a detailed breakdown of <b>why we choose the actions we do</b>.</p>

<p>You’ll figure out how to <b>define consumer goals</b>, then how to <b>target these goals</b> to create stronger emotional connections between them and your brand.</p>

<p>It sounds technical, but it’s all very accessible, with <b>real-world examples </b>to guide you along and illustrate concepts.</p>

<p>
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<p>Framing your brand for optimal consumer engagement is also part of the <i>Mindstates</i> process.</p>

<p><b>Learn how people approach their goals</b> through one of two focuses: <b>promotion focus or prevention focus</b>.</p>

<p>The difference between these two processes helps you define whether you’re positioning a product to <b>help them achieve a goal or avoid negative consequences</b>.</p>

<p>Through this framing, you can more <b>effectively connect with consumers and subtly prime them for your messaging</b>.</p>

<p>Context is instrumental to <b>understanding motivations and predicting behavior</b>.</p>

<p>You’ll become adept at <b>identifying the 4 key factors for consumer decision making</b>: location, people, feeling, and choice architecture.</p>

<p>With these factors informing your marketing decisions, you’ll have a distinct advantage with reaching your customers, as well as <b>influencing their behaviors on a subconscious level</b>.</p>

<p>
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          data-story-image-id="mindstate-3"
        >
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<p>The ebook goes <b>step-by-step on how to use all of your new tools to the utmost potential</b>, so you can reach the height of your marketing game.</p>

<p>You’ll also learn how to <b>decipher motivations</b>, and absorb years of <b>motivational psychology research</b> through the straightforward text.</p>

<p>Get ready to discover the <b>9 psychological motivations</b> that drive most of our decisions and actions.</p>

<p>Regardless of your field of study, these motivations are universal and can be applied to any market.</p>

<p>Like Voltron, all of the book’s concepts link up to form a <b>comprehensive behavior design technique</b> that helps trigger emotional mindstates.</p>

<p>These mindstates prime the consumer to <b>follow through with a purchase</b>.</p>

<p>
        <div
          class="story-img-container open-carousel-modal-on-click"
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<p>Like an indecisive Carmen Sandiego, most consumers don’t even consciously know what they want and leave you to chase them around with best guesses.</p>

<p>It’s time to use behavioral psychology to figure out why customers make the subconscious decisions they do, then create optimized messaging to get the best results.</p>

<p>And Sumo-ling, this ebook is coming at you for a price that’ll blow your mind.</p>

<p><b>Get free access to How to Market to Mindstates today!</b></p>

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