I read this book in one go for a few hours. Get insight of more understanding about how to frame offers to customers. The author explains in systematic way from understanding the human behavior, behavioral model and applying the mindstate behavioral model to marketing. Recommended reading.
Useful Book
I read this book in one go for a few hours. Get insight of more understanding about how to frame offers to customers. The author explains in systematic way from understanding the human behavior, behavioral model and applying the mindstate behavioral model to marketing. Recommended reading.
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