Hat-tip to Jon at Fat Stacks for describing this deal as a 'no brainer' in his newsletter. And to Spencer at Niche Pursuits for talking about this software several times over the past few months, so I was already aware of its reputation. Too early to see results yet, but I've found it all very user friendly. It's suddenly very clear how to add paragraphs and sentences to copy, adding more information and relevance without hours of research. Even swapping out overused words for a wider range of relevant terms has improved the final copy. Fabulous to have got an affordable deal for so many features in this high premium product. Thank you Market Muse and AppSumo!