This is an amazing product - its capability is somewhat hidden at a first glance - however spending a little time to understand the workflow and the logic behind what they do - this product is absolutely a must. I have only learned how to use some features - but there is no doubt that the amount of competitive information you can assimilate using this product will put you ahead of anyone who does not have this tool. I give this 5 out of 5 stars - and the bonus is the customer service is great as well - A MUST BUY !!!