I was very new to the concept of - "Content as a Competitive advantage" until frase.io hit the Appsumo store for the 1st time.
After that I started my own research and kept learning more and more about it.
Long story SHORT - It made me grown to understand the power of well targeted content.
And it was then MARKET MUSE arrived at Appsumo.

Still I was hesitant at first.
Let me tell you why I not only tired this awesome tool but even stacked.
As for every tool out there. Its productivity depends so much on its ability to be used again and again. I find marketmuse tool set simple and good. Still there is a room for improvisation. Which I believe will be fix with next update.

Now the important part is the team and people behind the tools itself.
I so much appreciate the attitude of - Making the users good players at the game of topic authority and ranking. Rather than just tricking the game. Because this way we can develop the habit of improvisation and see long lasting effects at less cost. And not just mimic to be best. This approach can lead to a Jewel called DOMAIN Authority.
I'm personally aiming for that and I hope MM is definitely going to help.

Lots of love, 5 Tacos and 500 Samosas. And my Mom's made Roasted Chicken. 🍗 For MarketMuse and Appsumo.