In my previous life, over 35 years ago, I worked as a systems' consultant for a money center bank installing enterprise level systems and then training mid-level managers and officers of other money center and regional banks in Europe, Australia and through the US on systems performance and best practices. Ten years before that (in the mid-70s) I was a shift operator at a university data center running IBM 360/148 and 168 mainframes. Years later it was DEC, Wang and Datapoint.
All to say...
'I know enterprise level when I see it, and MarketMuse is Enterprise in the Content Optimization space, par excel lance', and, as such, was a very safe bet.

Why 100 codes?
Content is King, Content Marketing and Inbound Marketing is a competitive imperative.
Google E.A.T. (Expertise, Authority, Trustworthiness) - Google insists on it, so that's that! The days of Black Hat tactics such as article spinning are over, and trying to run PBNs - over.
MM provides profound insights - for original and unique content relative to your competitive context.
MM provides profound competitive advantage.

This was a no-brainer. But here's the real value I saw...

There was much ado about queries, credits, domains, dashboards and users.
Let me talk to just a few of these issues.

QUERIES
If you're pumping out content, or you intend to, on a regular and consistent basis for clients - you need more than 245 queries a month. With nearly 2,500 queries per month that I can leverage for long form affiliate articles or affiliate product reviews, guest post articles, chapters or even entire e-books, the Research and Compete analysis reports as lead bait for potential clients, and of course, I can create curated posts to the max.
And... I can monetize these queries and make almost the entirety, if not more, of my total investment over and over each month by selling those insights to clients. I could set that operation on automatic, as a subscription.

CREDITS
And as for credits I have enough credits to produce the Content Briefs (one a week for 15 years! ) or First Drafts (one week for over 7 and a half years) at the cost of less than $9/credit - a far cry from $100. And as MM continues to evolve I'm betting that its AI engine will only get better over time. This investment has reduced my expense to produce superior content to highly competitive levels.

DOMAINS and USERS
MM seems to be highly responsive to the AS community's concerns about the CONNECT App assignment to more than one domain matter - I'm still waiting for further details on this. And as for USERS, again they've responded with a $/seat/month opportunity that seems fair to me. Somebody gotta pay for some of the concessions that they are making to their business model for us.

DASHBOARDS - Well we'll see about that.
The fact is they're trying really hard from my perspective.

Continued....