AdTrax

AdTrax are purpose-built soundtracks enabling you to test and iterate faster without sacrificing production value.

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Production timelines for digital ads are tighter than ever. AdTrax are purpose-built soundtracks enabling you to test and iterate faster without sacrificing production value.

Each AdTrax comes with 00:05, 00:15 and 00:30 versions - perfect for digital ads.

AdTrax combines both music and sound design into the simplicity of a single audio track meaning your ads are more captivating and have more structure. Starting your edit with an AdTrax will turn any beginner video editor into a pro.

Organized in an easy-to-navigate Notion dashboard, you can find and download a track quickly.

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Overview

AdTrax
AdTrax
AdTrax
AdTrax

From the founders

June 14, 2021

Hey Sumo-Lings!

My name is Zach the founder of Foreplay.co a D2C Marketing Agency and we are super excited to launch AdTrax!

Starting my career as a video editor and motion designer, I always wanted my work to look, feel and sound like a commercial. Even if it was a simple Instagram post!

Unfortunately, most projects don't have time or budget for professional sound design. I learned that lesson in full when building my own Shopify store.

I needed to make new Facebook Ads every day ... new angles, new CTA's, and I was getting tremendously burnt out. What made it worse was I was no longer proud of my work. 

Sound design and music are often the last step in production, and therefore the first to get cut. 

I was tired of every Facebook ad sounding like it was composed on a fisher price keyboard or having an awkward crossfade at the end. 

With my creative batteries draining I searched for a solution... and I didn't find much so I built it. 

AdTrax is not a replacement for professional sound design. It is a tool to help you make better ads faster. 

Essentially... if you don’t have time or budget for proper sound design or music, PLEASE please use an AdTrax. I truly know it will improve your ad creation process. 

If you have any questions, you can reach me at zach@foreplay.co

Cheers! 

Zach Murray

Founder & Creative Director @foreplay.co

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