Q: Hey Sumo-Lings!
My name is Zach the founder of Foreplay.co a D2C Marketing Agency and we are super excited to launch AdTrax!
Starting my career as a video editor and motion designer, I always wanted my work to look, feel and sound like a commercial. Even if it was a simple Instagram post!
Unfortunately, most projects don't have time or budget for professional sound design. I learned that lesson in full when building my own Shopify store.
I needed to make new Facebook Ads every day ... new angles, new CTA's, and I was getting tremendously burnt out. What made it worse was I was no longer proud of my work.
Sound design and music are often the last step in production, and therefore the first to get cut.
I was tired of every Facebook ad sounding like it was composed on a fisher price keyboard or having an awkward crossfade at the end.
With my creative batteries draining I searched for a solution... and I didn't find much so I built it.
AdTrax is not a replacement for professional sound design. It is a tool to help you make better ads faster.
Essentially... if you don’t have time or budget for proper sound design or music, PLEASE please use an AdTrax. I truly know it will improve your ad creation process.
If you have any questions, you can reach me at zach@foreplay.co
Cheers!
Zach Murray
Founder & Creative Director @foreplay.co