Hippoc Neuro-AI Analytics Reviews

I purchased HIPPOC back in March but didn't have a need until now. I'm currently in process of running A/B testing for marketing purposes so while I'll still be funding the testing, I'm able to improve what I'm testing through HIPPOC first so I don't have as much cash outlay with testing results. Some things to know because I started using HIPPOC before scheduling a demo call so used up some credits not understanding a few things, and also gained some great insights into the technology. I'll share some nuggets for you....

1) HIPPOC not only captures the attention grabbing elements of your piece (which others may do as well), but where it shines is on the most important aspect - memory recall - what stands out, bringing potential clients more or less readily to a call to action.

2) HIPPOC analyzes the design aspect, not the content words (which I didn't realize until I had my demo call) - so if you're only changing a few words for differentiation, it isn't going to give you great feedback on that, but if you're changing from long paragraph text to one sentence for example, it will rate it from a graphic element standpoint of what is attention grabbing (longer text potentially) vs more recallable (shorter one-sentence potentially).

3) HIPPOC will analyze different design & color elements and it is relational to other aspects (zones) you are also having it analyze.

4) Learn from my mistake - if you are soley wanting it to analyze different graphics but everything else is the same, you just don't know to use Picture A, B, or C, I would suggest not uploading them as separate images, but rather include them into one document (i.e. thru Canva) and use a different zone for each photo and have it analyze that way, otherwise you are wasting credits if you upload 3 (or more) different images and having it analyze one by one each separate vs. all in one image file, but designating within the image which zone to compare. You'll understand the zone piece I'm speaking of once you're in the program.

5) In addition to images, you can also have it analyze different CTA button colors, and other visual aspects such as your Headline font, length etc as it isn't reading the words so much as analyzing the graphical element of it.

So, now that I have my HIPPOC results for the graphical elements, I can continue with less expense with market A/B testing. I hope this helps as you work with the program. They are making additional developments that I'm excited about, and they took some of my feedback from this mornings demo call to take to their team so I would anticipate more explanations on their site in the near future. Enjoy!

Hippoc is a wonderful tool. I've run the engine on images that I have taken and had reviewed in detail by humans and compared that review to the results from Hippoc and not only does Hippoc provide a high level of fidelity to the reaction from people but it also provides detail that is harder for people to quantify and articulate. We might all know when an image 'looks right' but to put detail around that is not something that is easy to do. Hippoc can do that for you. Of course, I would expect that over time Hippoc will learn how to evaluate images that work because they are 'really out of left field' and this is something that I would imagine would be rather hard to teach a machine, so by adding your contribution to this effort you are helping to move us all closer to a point where we can get instant feedback.

Even though I see the value of this deal, I must admit that also I have been fooled a bit... the way the deal is positioned as a LTD and starts with “ Lifetime access to Hippoc Neuro-AI Analytics” makes it unclear that the 500 credits don’t renew and eventually will run out. I don’t think comparable credit based deals with for example Depositphotos would’ve had that sentence in the deal description. I’m still interested in trying it out and likely won’t refund because it’s still good value. I’ve bought a comparable deal here on AS not long ago that analyses whole webpages that does renew monthly. Something worth considering?

The moment we opened the tool even before buying any credits , their support team online was super helpful. Then we booked an online video call with them and the explained and answered all our questions and gave us a good direction how to use the tool.
For a startup tool and with more data they will have even better AI. Bravo.

Hippoc gives great value - the feedback on visuals is detailed including specific advice on what to change to get better results.
I love it and will use it for setting up my key visuals on my new website.
The team is very responsive and answers in minutes - if not seconds!
Give it a try. It's definitely worth $39 !