What I like most about IdeaBuddy is that it forces you to think about the pain point you are trying to solve for your customer avatar before anything else. Most people in my experience think of the product or service and then try to map it to their customer avatar.

This exercise alone is worth the price. The rest of the ideation flow makes is such that you can actually know if one's idea is even worth taking forward. For someone who has ADHD and has dozens of ides floating around in my head, IdeaBuddy is a great tool to have.