I initially thought this would create a business plan with a few prompts but there as you go through each section of the business plan there is a AI writer built into each section that you can use improve and flesh out your idea. There are different modules that allow you organize and brainstorm your thoughts and a spot for notes which I find helpful for strategies and key points I want to flesh out later. I like that you have to take control of the process because it allows you to give more thought to your overall plan and strategy. Good tool to have to organize your thoughts, offer, and business plan.