Analytics on LinkedIn is very crucial if you're a content creator. Good analytics will guide you in creating better content with better messaging. This helps you reach out to more people who resonate with your content.

Here is how I improve my content with the help of Inlytics. My content performance is color-coded, the more green you see in the analytics column next to the post, you know it is performing well. Save those and come back to them at the end of the month and analyze the parts of them that are performing and use them as guides for your next month's posts.

This saves you time to look at the "red" posts. If they are performing very badly. Note them and avoid the keywords, structure, or topics covered in them.

The best parts are the posts that are red but with slightly higher numbers. Optimizing these posts helped me get clearer messaging and achieve a higher buy-in on my messaging.

Inlytics helped me see the majority of the people who are looking at my content and profile. Looking at where they work, which is an industry that I do not serve, has helped shift my targeting and keywords that will help these users automatically drop off.

One month in and I can already see the numbers shifting and the engagement on my posts increasing by 5-10% (depending on post format). With this lifetime access and the upcoming advisory access on how to improve my posts, plus scheduling of videos. I can easily batch produce and focus my energy to engage.

Plus, having the scheduling and post metrics under one roof, allows me to see the high-performing posts of the week and schedule a similar vein post for the following week to keep engagement and messaging consistency up.

All in all, a great tool if you want to understand how your content is resonating with your audience - Start tracking it with Inlytics.