The software works like SendSimple, which I missed that Lifetime deal, but Mailmeteor is polished!
The first email campaign of 50 users was just a generic email
The second campaign of 100 users was mailed, and I figured out how to get the first name to be filled out, making it more personalized.
The software works very well and I'm happy with my lifetime purchase.
If you need to send out lots of emails with Gmail, just get it!