I just finished using Rytr for the first time. It is a fantastic product (no, this review is not being completed using the product, I am doing this the old-fashioned way, by myself). I was extremely impressed with how intuitive Rytr was and natural-sounding the text it generated was. When you start a document/project, Rytr asks for the language, tone, and use case you want to use. I chose English, enthusiastic, and email. As the president of my neighborhood's HOA, I wanted to write a template to welcome new homeowners to the community. There is a box to enter "Key Points" and I had a couple of hundred characters to list my main points. Next, Rytr asked me how many variants I wanted as output with the options being 1 through 3. I chose for two different versions. In just a few seconds, it wrote clean, concise text that sounded like a human had written it and provided me with two versions that were significantly different.

I ended up using a couple sentences from each of the versions (took the best parts of each) and combined them to make what I thought was an excellent email template. Rytr even provided the subject of the email for me. I ran my email through Grammarly (don't get me going on the cost of that product) and my template scored a 100. I feel good about my purchase of Rytr.

The only shortcoming to the lifetime subscription is the 50,000 character monthly limit. The email template which consisted of 125 words, using 2 versions of output, consumed 750 characters. Using the same numbers, this would allow me to produce about 66 new email (relatively short) templates every month. If I was to use it to help me write longer pieces such as blogs, job descriptions, profile bios, testimonials (all use cases that it can assist with), the 50,000 characters does not go very far. In a couple of places on the Rytr website, they encourage those with needs of more than 50,000 characters per month to purchase their unlimited plan for $29 per month (and provide a coupon for 30% off) so the cost is $20.30 per month or $203 annually for the unlimited version. Unfortunately, this would negate the need for the AppSumo product since that would be unlimited. There is no mention of how/if your plan reverts back to the AppSumo plan at the end of a month/year.

The company also mentions the plan is not stackable, but allows you to purchase up to 3 codes on AppSumo. Either they think we are going to purchase them as gifts, or if we need additional monthly characters, it would likely be less expensive in the long-run to purchase another one-time code for $39 than to pay $20 per month in perpetuity.

My honest review. Great product, but I don't like the way they tried to upsell me once I purchased a "lifetime" subscription. If you are a light user, then 50,000 characters will work great for you, and you will be very satisfied. If you write for a living, you won't go wrong with this product, but the 50,000 character limit will be a constraint.