When I purchased this I was in a process of upgrading my website's design and copy.
Not an easy task if you want to choose your words perfectly - and I'm definitely ain't no pro-copywriter.

Rytr is a lifesaver on this. I put the notion of what I want to say in the app, and then hit "rephrase" which usually does the job - I get a professional messaging to copy and paste in my site.
Other times "expend" works better or changing the tone of voice.
But what I really like here is that unlike other tools, this actually works in a major variety of languages - among them is mine, which is kinda rare on these platforms.

Now, I understand this also works on the long-form part but I haven't tried it enough for this review.
Even though, I can say that the limits may seem small (characters counter, not words) but this will fit perfectly for a small business who'd like to take care of the copy in his site / create copy for ads AND write 3-4 long form articles a month all together.

For other use cases which demands higher limits - if you buy this deal and like the tool, there's an offer inside the tool for us sumolings to upgrade for unlimited characters for a reasonable monthly price.

So all in all, definitely worth the purchase.