I am learning about SEO and the value of understanding all things SEO. This is a very simple tool that helps me to evaluate my site and just make it better. Is it "better" than those very expensive ones - I don't know - the value of not giving my info to a website and I can perform audits as often as I want is "priceless". I can also export the reports (something you CAN NOT DO with most free sites).
Thank you for the simplicity of this and I hope that the suggestions offered previously are considered.
One tool that would be cool to have is a health score (overall). Otherwise, I am looking forward to improving my knowledge and staying on top of my SEO. Well worth the purchase as value exceeds dollars spent.